The Basics of Digital Marketing focus on how businesses use online platforms to promote their products and services. It covers key areas like SEO, social media marketing, content creation, Google Ads, email marketing, and website optimization. At Suncraft Digi Academy, we help learners understand how these tools work together to attract the right audience, increase brand visibility, and generate leads. Mastering these fundamentals builds a strong foundation for advanced digital marketing strategies and successful career growth.

Logo & Post Designing is all about creating visually appealing graphics that represent a brand’s identity. This includes designing logos, social media posts, banners, flyers, advertisements, and promotional creatives. At Suncraft Digi Academy, students learn color psychology, layout structure, typography, and brand consistency while using tools like Canva. We teach how to design creative posts that increase engagement on social platforms and help businesses stand out online. Strong design skills improve brand image, attract audiences, and support overall digital marketing success.

Local SEO helps businesses appear in location-based searches such as “near me” results. It involves optimizing Google Business Profile, getting reviews, creating local citations, and targeting local keywords. At Suncraft Digi Academy, students learn how to improve visibility for local businesses, increase map rankings, and attract nearby customers. Local SEO is especially important for institutes, restaurants, shops, clinics, and service providers who want more walk-in or local leads.

Suncraft Digi Academy offers complete training on domain and hosting fundamentals. Learn how to select the perfect domain, compare hosting plans, configure DNS, install SSL certificates, and manage cPanel. We guide you through website setup, security, backups, and performance optimization—skills required to launch and maintain any business website successfully.

Website Planning is the process of designing and structuring a website to provide a smooth user experience and encourage conversions. It covers layout planning, wireframes, navigation flow, speed optimization, mobile responsiveness, and SEO-friendly design. At Suncraft Digi Academy, students learn how to create visually appealing and functional websites using WordPress and modern tools. We focus on building websites that load fast, are easy to navigate, and support the overall digital marketing strategy. A well-planned website helps establish trust and enhances brand credibility.

Search Engine Optimization is the backbone of digital marketing and helps businesses appear at the top of Google search results. SEO includes keyword research, on-page optimization, meta tags, technical enhancements, backlink building, and improving user experience. At Suncraft Digi Academy, we teach students how search engines work, how to optimize websites for better rankings, and how to attract high-quality organic traffic. Our SEO training focuses on practical skills, industry tools, and real-world strategies that help businesses grow without spending on ads. By mastering SEO, learners gain the ability to increase visibility, generate leads, and build a strong digital presence.

Keyword research forms the backbone of SEO and content marketing. It helps businesses understand what customers are searching for online. At Suncraft Digi Academy, learners gain hands-on experience with tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest. They learn how to find high-volume keywords, analyze competitor keywords, identify search intent, and structure content according to ranking potential. Proper keyword analysis helps websites rank higher, attract the right audience, and generate more organic traffic.

On-Page SEO focuses on optimizing website content and structure so search engines can easily understand and index it. This includes writing optimized title tags, meta descriptions, header tags, URL structure, keyword placement, image SEO, internal linking, and improving content quality. At Suncraft Digi Academy, students learn how to make every webpage search-engine friendly while improving user experience. Strong on-page optimization increases ranking, boosts visibility, and enhances website performance.

Off-Page SEO strengthens a website’s reputation and authority through external methods such as link-building, guest posting, social bookmarking, directory submissions, and brand mentions. Students learn how to create high-quality backlinks, analyze competitor profiles, use outreach strategies, and build trust around a website. At Suncraft Digi Academy, we focus on ethical off-page techniques that improve domain authority and long-term SEO results while avoiding harmful black-hat practices.

Search engines keep updating their algorithms, and staying aware of these changes is crucial for maintaining rankings. In this module, students learn how to analyze algorithm updates, track performance through Google Analytics and Search Console, and adjust SEO strategies accordingly. At Suncraft Digi Academy, we teach how to identify drops in traffic, fix indexing issues, improve page experience, and keep websites aligned with the latest SEO standards. Regular analysis ensures stable rankings and consistent growth.

Social Media Marketing involves using platforms like Facebook, Instagram, YouTube, LinkedIn, and Twitter to promote a brand, connect with audiences, and drive engagement. At Suncraft Digi Academy, learners understand how to create compelling content, run paid ad campaigns, manage social media pages, and analyze performance metrics. We teach strategies for increasing followers, improving engagement, building brand loyalty, and generating leads. Students also explore trends, hashtags, scheduling tools, and storytelling techniques that help businesses grow through social platforms.

Google Ads allows businesses to reach potential customers instantly by running paid ads on Google search and partner websites. In this module, students learn keyword bidding, campaign setup, audience targeting, budgeting, ad copywriting, and performance optimization. Suncraft Digi Academy focuses on teaching how to create high-converting search, display, shopping, and video campaigns. Learners understand how PPC works, how to analyze reports, and how to reduce cost-per-click while improving conversions. This skill helps businesses achieve fast visibility and measurable results.

Analytics is essential for understanding what’s working in digital marketing and what needs improvement. Using tools like Google Analytics, Google Search Console, and various tracking platforms, students learn to measure website traffic, user behavior, conversions, campaign performance, and ROI. At Suncraft Digi Academy, we train learners in data interpretation, report creation, and making informed decisions based on insights. By mastering analytics, students can optimize strategies and achieve better results for businesses.

Google AdSense allows website owners and content creators to earn money by displaying ads on their websites or YouTube channels. Students learn how to apply for AdSense, follow policies, increase approval chances, and optimize earnings. We also cover monetization platforms like Media.net, Ezoic, YouTube Monetization, and affiliate networks. At Suncraft Digi Academy, learners understand traffic requirements, ad placements, content quality guidelines, and revenue optimization strategies to maximize online income.

Online Reputation Management helps businesses maintain a positive brand image across digital platforms. ORM involves monitoring reviews, responding to customer feedback, managing ratings, and ensuring that positive content appears in search results. At Suncraft Digi Academy, students learn how to track brand mentions, handle negative comments professionally, and build a strong online presence through quality content. A good reputation increases customer trust, encourages engagement, and supports long-term business success.

Video Editing helps brands tell stories, showcase products, and engage audiences through high-quality visuals. Students learn to edit videos using tools like CapCut, Filmora, and mobile apps. At our academy, we teach trimming, transitions, sound adjustments, color grading, effects, text overlays, and creating viral reels/shorts. Video content increases brand recognition, boosts engagement, and performs better across all digital platforms.

Video Marketing is one of the most engaging forms of digital promotion. It includes creating YouTube videos, reels, shorts, ads, product demos, tutorials, and brand stories. At Suncraft Digi Academy, we teach scripting, editing, keyword optimization, thumbnails, and how to use video analytics to boost reach. Students also learn how to create videos that capture attention within seconds and encourage viewers to take action. Effective video marketing increases visibility, engagement, and conversions across social platforms.

Email Marketing is a powerful digital channel used to nurture leads, promote products, and build long-term customer relationships. This involves designing newsletters, automating messages, segmenting audiences, and analyzing email performance. At Suncraft Digi Academy, students learn how to craft compelling subject lines, create professional email templates, and plan sequences that boost open rates and conversions. Email marketing remains one of the most cost-effective methods for achieving strong ROI, and we ensure students master its full potential.

Content Marketing focuses on delivering valuable, informative, and engaging content to attract and retain customers. This includes blog posts, videos, infographics, podcasts, social media posts, and email content. At Suncraft Digi Academy, we guide learners in planning content calendars, researching topics, optimizing content for SEO, and distributing it across platforms for maximum reach. Good content builds trust, drives brand authority, and supports long-term digital success. Our training helps students create content that solves audience problems and inspires action.

Mobile Marketing focuses on reaching audiences through smartphones using SMS, mobile apps, push notifications, WhatsApp marketing, mobile ads, and responsive websites. At Suncraft Digi Academy, learners understand how people behave on mobile devices and how businesses can connect with them in real time. We teach mobile-friendly design, app promotion strategies, location-based marketing, and customer engagement techniques. With mobile usage dominating the digital world, this skill is essential for modern marketers.

Freelancing allows individuals to earn independently by offering digital services such as SEO, graphic designing, video editing, social media management, and content writing. We teach students how to create profiles on platforms like Upwork, Fiverr, Freelancer, and LinkedIn. At Suncraft Digi Academy, learners understand client communication, proposal writing, pricing strategies, portfolio building, and project management. This module helps students start a professional freelance career from home with global earning opportunities.

Affiliate marketing allows individuals to earn commissions by promoting and driving sales for other companies’ products or services online. Students learn how affiliate networks function, how to select profitable niches, how to create content for affiliate promotions, and how to generate consistent earnings. At Suncraft Digi Academy, we teach strategies such as blogging, YouTube promotions, email funnels, and social media tactics for successful affiliate marketing. This module empowers learners to start a passive income stream and grow it over time.

Influencer Marketing is a powerful strategy where brands collaborate with creators, bloggers, vloggers, or social media personalities to promote their products. These influencers already have a loyal audience that trusts their recommendations. At Suncraft Digi Academy, learners understand how to identify the right influencers, negotiate collaborations, plan campaigns, and measure engagement. We teach how micro and macro influencers impact buying decisions, how to track conversions, and how brands can build long-term partnerships. Influencer marketing boosts brand awareness, credibility, and sales with authentic storytelling and social proof.

Customer Relationship Management focuses on building strong relationships with customers through personalized communication and service. Students learn how to use CRM tools like HubSpot, Zoho, and Salesforce to manage leads, track interactions, automate follow-ups, and improve customer satisfaction. At Suncraft Digi Academy, we teach how CRM systems help businesses retain customers, increase sales, and deliver better service experiences.

Drop Shipping is a business model where products are sold online without holding physical inventory. Students learn how to find reliable suppliers, build Shopify or WooCommerce stores, manage orders, run ads, and handle customer service. At Suncraft Digi Academy, we provide insights into niche selection, product research, pricing, and logistics. This training helps individuals start an online business with low investment and global reach.

A strong resume is essential for securing jobs in digital marketing. We help students create professional, ATS-friendly resumes that highlight their skills, projects, certifications, and achievements. Our interview preparation sessions focus on communication skills, confidence building, common digital marketing interview questions, and practical tasks employers expect. At Suncraft Digi Academy, we ensure students are job-ready and confident to start their careers in top companies.